We measure in business outcomes
Meet The Sun is a PR partner for tech startups. We translate complex technology into language the market understands, and carry that value through to commercial impact.
01History
Founded Meta-win, a public relations agency
Government and public policy communications for the Office for Government Policy Coordination, the Korea National Council on Social Welfare, etc.
Incorporated as Meet The Sun
Moved from public sector PR into tech and startup PR, winning first accounts with cloud startups, startup accelerators and demo days.
30+ startup clients
20+ deep tech and SaaS companies, including Sendbird, Upstage, Bespin Global, and MarqVision
10+ consumer brands, including Grip, Charan, Konny by Erin, and Coptiq
Global startups including Deel and Goodnotes
Expanded into global tech and deep tech
a16z, Chainalysis, LayerZero, Mobiltech, Boundfor
02Why MTS
Tech startups, Series A to IPO
Meet The Sun has led communications for around 50 tech startups, from Series A to IPO, with deep tech, AI and SaaS at the core.
VCs and accelerators as clients
Venture capital firms and accelerators hire us directly, including a16z, Krew Capital, TBT, and Capstone Partners. Investor communications works differently from product PR, and we treat it as a separate discipline, from round announcements to portfolio visibility.
Korea market entry and global expansion
We work in both directions, bringing global companies such as a16z and Deel into Korea and taking Korean companies abroad. Both rely on planned features and long-form interviews, which is how clients reach Korean national media and global media outlets such as TechCrunch, Bloomberg, and Nikkei Asia.
03Leadership
Hellen Tae
Hellen has more than thirty years of experience in strategic communications, public affairs, and media training. She led policy communications for 15 central government ministries and has trained senior officials and political candidates, including during the 17th Presidential Election and the 36th Seoul Mayoral Election. Since 2016 she has focused on technology and startups, working with venture capital firms, accelerators, and more than 50 startups.
Miranda Lee
Miranda advises client leadership on market positioning, media strategy, and corporate reputation, drawing on more than twenty years in communications and marketing across technology and other sectors. She has led integrated marketing communications programs for global brands including Dropbox, NVIDIA, Microsoft Xbox, and the Norwegian Seafood Council.
04Company Profile
Company profile
A short introduction to Meet The Sun: who we are, how we work, and the outcomes we have delivered for technology companies entering and growing in Korea. Download the PDF to share with your team.