Expanding the brand story: from product competitiveness to corporate philosophy

Konny by Erin

A global parenting lifestyle company making everyday life easier for parents

Founded in September 2017, Konny by Erin is a parenting lifestyle company built by founder Erin Lim, who focused on the discomforts she experienced through her own parenting journey to develop products that ease the physical burden on parents. Its flagship brand, Konny, has won recognition from all three of the world’s major design awards for its proprietary ultra-lightweight fabric and distinctive design. In 2025, the company recorded annual revenue of KRW 82.3 billion and exports to more than 120 countries, establishing itself as a global D2C brand.

01Challenge

While Konny by Erin had grown rapidly on the strength of its proprietary fabric technology and distinctive product competitiveness, the company needed a communication strategy that could effectively convey not just its product excellence but its unique philosophy and corporate competitiveness to the market as the brand continued to scale.

02Approach

Meet the Sun built the brand’s core messaging around Konny by Erin’s technological and design capabilities, reinforcing what sets Konny apart through its signature products and its customer-centered product development cases. The agency also uncovered stories unique to the company itself, its remote work centered organizational culture and a management philosophy of growth achieved without outside investment, to move beyond product-focused publicity and deliver PR that communicates the brand’s values and growth trajectory.

03Outcome

Through its collaboration with Meet the Sun, Konny by Erin secured at least 130 media placements annually, consistently sharing its brand growth story.

Meet the Sun served as a communications partner in building Konny by Erin’s brand equity, designing key messages tailored to each stage of the brand’s growth. As of 2025, Konny by Erin recorded annual revenue of KRW 82.3 billion and exports to more than 120 countries worldwide, growing into a global D2C parenting lifestyle brand.