Leading Cloud Transformation to Help Korea’s IT Industry Take Flight

Bespin Global

Bespin Global is a leading Korean company in the cloud managed service provider (MSP) sector. Its role has expanded beyond supporting digital transformation for businesses and the public sector to leading AI transformation. It is also broadening its international presence across the United States, Japan, and the Middle East.

01Challenge

When we began PR for Bespin Global, the media were unfamiliar with the cloud MSP industry. The challenge was to develop brand positioning that made this unfamiliar concept easy to understand. We also needed to build understanding of the benefits of cloud transformation for industry and make a compelling case for its adoption.

02Approach

We identified cloud transformation examples from the public sector, including the U.S. government, as well as global companies to strengthen the case for adoption. We also presented specific examples from major Korean companies, including Doosan.

During the COVID-19 pandemic, we highlighted Bespin Global’s contributions to cloud transformation for public services. These examples helped position Bespin Global as a company that creates value.

03Outcome

Bespin Global founder and CEO Hanju Lee stood out in Korea for his background as a serial entrepreneur with global entrepreneurial experience. We drew on his personal brand through interviews and regular contributed columns in major media outlets to raise issues of public importance. We also actively publicized Bespin Global’s contract wins to demonstrate the substance of its growth.