Expanding the Growth Story from the World’s No. 1 Note-Taking App to an EdTech Platform
Goodnotes
The World’s No. 1 Note-Taking App, Used in 175 Countries, and an AI-Powered EdTech Company
Founded in 2011, Goodnotes is a global note-taking app company. By transforming the digital note-taking experience, it has grown into a service loved by users worldwide. As of March 2025, it had at least 26 million monthly active users (MAU). Goodnotes has introduced AI-powered note-taking technology to enhance the learning experience. Features include correcting errors in handwritten text and providing hints for solving math problems.
01Challenge
With an established user base as the world’s No. 1 note-taking app, Goodnotes needed to strengthen its identity beyond note-taking. It needed to strengthen its identity as an EdTech company with AI capabilities and the capacity to expand its services.
Goodnotes needed a communication strategy to establish itself as an essential service for tablet-savvy Gen Alpha and Gen Z users. The strategy also needed to communicate its business expansion from digital notebooks to a textbook distribution platform, alongside its potential for global growth.
02Approach
Meet The Sun strengthened Goodnotes’ brand storytelling through founder Steven Chan’s entrepreneurial journey and use cases from users worldwide. Interviews with major media outlets and feature articles highlighted the company’s rise to become the world’s No. 1 note-taking app and its distinctive technological strengths. We also worked to position Goodnotes beyond a note-taking tool, presenting it as an EdTech company transforming learning experiences and the textbook distribution market.
03Outcome
Through interviews with major media outlets and a range of feature articles, Goodnotes highlighted its leadership in the global note-taking app market. Coverage also showcased its AI-driven product innovation and entry into Korea’s textbook publishing market, raising awareness of its growth potential as an EdTech company.
