From Pioneering the Travel Card Market to Category Leadership, Building the Growth Story of a New Cross-Border Payments Market

Travel Wallet

A global FX and payments fintech company simplifying the complexities of currency exchange and overseas payments through technology

Travel Wallet is a fintech company that provides simple and convenient currency exchange and international payment services through its proprietary FX and payment infrastructure. The service currently supports 46 currencies and has surpassed 10 million cards issued and KRW 10 trillion in cumulative transaction volume. By introducing a new way for Korean consumers to pay abroad, Travel Wallet has helped expand the domestic travel card market and is now expanding globally, beginning with Japan.

01Challenge

When Travel Wallet entered the market, overseas travel finance was largely centered around bank currency exchange and credit cards. The company needed to help consumers and media understand a fundamentally different payment experience and establish it as a new service category. As the travel card market expanded rapidly and competing services entered the space, the challenge shifted from building initial awareness to reinforcing Travel Wallet’s leadership as the brand that pioneered the market through technology and service innovation.

02Approach

Meet The Sun positioned Travel Wallet not simply as an international payment service, but as the brand that pioneered Korea’s travel card market, building a corporate narrative that reinforced its category leadership. Beyond highlighting the convenience of its currency exchange and overseas payment experience, we consistently highlighted the company’s proprietary FX and payment infrastructure, technological capabilities, and differentiated product features to explain how Travel Wallet created and developed a new market.

We also leveraged Travel Wallet’s proprietary data, including card issuance, transaction volume, and country- and region-level payment trends, to generate insights into overseas travel and consumer behavior and bring the travel card market into broader media discussion. By integrating product and technology PR with data-driven storytelling, while also connecting major corporate milestones such as business growth, global expansion, and IPO preparations, we continuously strengthened Travel Wallet’s positioning as a category pioneer and market leader.

03Outcome

Through sustained PR efforts, Travel Wallet established leadership not only around the convenience of its individual services, but as the brand that pioneered Korea’s travel card market, a new category of overseas payments. Ongoing communications highlighted how the company created the market through its technology and differentiated service model, while data-driven PR helped broaden media discussions around the growth of travel cards and changes in the way consumers pay overseas.

Reaching 10 million cards issued and KRW 10 trillion in cumulative transaction volume marked key indicators of the travel card category’s evolution into a mainstream overseas payment service. Building on this momentum, Travel Wallet expanded its communications beyond consumer services to include its proprietary financial infrastructure, global expansion, and broader corporate growth strategy, reinforcing its position as a category pioneer and supporting its long-term business growth.