An AI-Powered IP Services Company Protecting Global Brand Growth

MarqVision

MarqVision is a global AI-powered IP services company that helps businesses manage intellectual property (IP) risks and supports brand operations and data-driven decisions. Starting with counterfeit monitoring, the company has expanded its services to address unauthorized sales, brand impersonation, content infringement, and other IP threats. More recently, MarqVision has expanded into Brand Intelligence, using global data to help companies better understand markets and their brands.

01Challenge

MarqVision had been helping global brands address counterfeiting and IP infringement with AI, but brand protection was still often perceived as simply finding and removing fake products. As K-brands expanded globally and distribution channels and IP risks became more complex, the company needed to convey that IP management was a business issue directly tied to revenue, distribution, and brand value.

02Approach

Meet The Sun shifted the communications focus from how many counterfeits were removed to how IP management protects revenue and brand value. Using proprietary research and domestic and international customer cases, we made the business impact of counterfeiting, unauthorized sales, and other IP risks concrete, and expanded the conversation through feature stories, interviews, and broadcast opportunities. We then broadened MarqVision’s positioning beyond brand protection, highlighting its Brand Intelligence capabilities and its role in supporting market analysis and data-driven decision-making.

03Outcome

Through major media opportunities, including KBS News and Maeil Business Newspaper’s Honorary Reporter series, we showcased MarqVision’s technology, customer cases, and brand protection expertise from multiple angles. This reframed counterfeiting and IP infringement as business issues directly tied to corporate growth and positioned MarqVision as an AI-powered IP services company rather than merely a counterfeit detection company.