Spatial Intelligence Infrastructure Supporting the Full Physical AI Lifecycle, from Data Collection and Calibration to Simulation

Mobiltech

Mobiltech is a spatial intelligence infrastructure company that supports the entire lifecycle of physical AI, from R&D to operations. Through its proprietary solutions such as Sensor Suite, Calib Suite, and Replica City, it has built an integrated pipeline covering data collection, calibration, and simulation. Building on its expertise in autonomous driving, Mobiltech is expanding into various fields such as robotics, defense, and smart cities, strengthening its competitiveness in the global physical AI ecosystem.

01Challenge

Mobiltech has built a strong track record through numerous projects and customer referrals, but the market has primarily recognized it as an autonomous driving technology company. In fact, the company possessed a wide range of technologies essential for physical AI, ranging from sensor calibration to digital twin simulation. It was necessary to convey the versatility and competitiveness of these technologies across robotics, defense, smart cities, and other industries beyond autonomous driving. With plans for KOSDAQ listing and overseas expansion underway, establishing Mobiltech’s position as a “spatial intelligence infrastructure company in the era of physical AI” became a key priority.

02Approach

Meet The Sun established “a spatial intelligence infrastructure company for the physical AI era” as Mobiltech’s core message. We adopted a two track strategy: making the concept and importance of calibration easier to understand, while demonstrating Mobiltech’s digital twin capabilities through tangible achievements, including the development of autonomous driving challenge maps and winning first place in a global 3D modeling competition. Through feature stories, executive interviews, and contributed articles to major media outlets, we highlighted the applicability of Mobiltech’s technologies across the broader physical AI landscape while reinforcing the company’s market expertise and technology leadership.

03Outcome

Over approximately four months, we distributed four press releases and secured 10 interviews and feature stories, generating a total of 76 media placements. Interviews and feature coverage in major outlets including Chosun Ilbo, Maeil Business Newspaper, and The Korea Economic Daily highlighted Mobiltech’s core technologies, including calibration and digital twin simulation, as well as its competitiveness in the physical AI market. By combining technology-focused coverage with executive interviews and contributed articles, we also communicated the company’s insights and vision for the physical AI market, broadening its perception beyond autonomous driving and strengthening its positioning as a “spatial intelligence infrastructure company for the physical AI era.”